About Us

We Shift Culture is a Marketing and Creative Agency where innovation meets strategy to transform businesses into thriving brands.

We Shift Culture’s mission is to empower businesses to transcend boundaries and embrace their full potential by harnessing the power of creativity, consumer understanding, and cutting-edge strategies.

Whether you're a startup aiming to make a splash or an established enterprise seeking a fresh perspective, We Shift Culture is your partner in propelling growth, sparking connections, and reshaping industries.

Elevate your brand, captivate your audience, and pioneer change with We Shift Culture – where creativity and strategy converge for unparalleled success.

We are CULTURE SHIFTERS

Meet the Team

Eric T. Reees, MBA | CEO We Shift Culture

Chief Marketing Officer

Eric T. Reese, MBA

Eric is a 20-plus-year marketing veteran with extensive experience across the biotech, healthcare, fintech, beauty, and retail sectors. As the Chief Marketing Officer of We Shift Culture, a trailblazing black-owned Marketing and Creative Agency based in Durham, NC, he masterfully combines innovation with strategy to elevate businesses into esteemed brands. Before joining, his strategic insight was displayed at EnlivenHealth, where he led B2B marketing for retail pharmacy chains and health plans. Previously at Duke Health System, Reese led the marketing for their Health Wellness division.

Vice President Digital and Media Strategy

Raschanda Hall

Raschanda is a veteran digital strategist and marketing consultant supporting agencies and clients of all sizes. She brings extensive experience in digital communications from her 18-year tenure with Business Wire, where she managed a global media relations team and maintained equally deep connections with news media and other communicators. With a knack for generating on-the-spot ideas, she is a key participant in brainstorming sessions with clients; and shows a passion for executive communications. Raschanda serves as the Media Related Representative on the Board of the National Association of Black Journalists, a 4,000-member organization representing Black communicators worldwide. Raschanda is also the immediate past president of Chicago’s chapter of the Black Public Relations Society.

Vice President of Customer Experience

Hanna Mählen

Hanna Mählen is a seasoned business consultant with over a decade of experience in marketing, strategy, and change. She spent ten years in the healthcare industry at Roche Diagnostics and Omnicell, driving improved customer and employee experiences. She broadened her capabilities with strategy and implementation experience at McKinsey & Company and holds a master's in management from Harvard University. Hanna focuses on helping clients achieve business results by identifying and maximizing opportunities across the customer journey while driving employee engagement through effective change management. With a multicultural background, both personally and in business, she is trusted by clients across the globe.

Advisory Council

Patrick U. Di Chiro, Principal

The Pantheon Group

Patrick is a marketer and business strategist with over three decades of experience in building and marketing leading global brands. His expertise spans a variety of sectors, including healthcare technology, fintech, consumer goods, and lifestyle products. Notably, he has held positions such as Chief Marketing Officer and Chief Communications Officer for technology firms, including E*TRADE, and has founded Thunder Factory, a pioneering interactive marketing agency.

In his extensive career, Patrick has been instrumental in various facets of marketing, from brand strategy to digital marketing and public relations. He has worked with numerous prestigious brands like American Express, Visa, and Reebok, and played a pivotal role in launching over 50 technology startups, including his own fintech brand, MONDO. Most recently, he spearheaded the marketing division of EnlivenHealth®, significantly contributing to its position as a leader in digital transformation solutions for the retail pharmacy sector. Patrick's educational background includes a BS in Journalism from the University of Maryland, with a minor in Political Science.

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About Us

Meet the Team

Advisory Council

Ready for a culture shift?

As the most creative media agency in the US, our innovative people make the difference.